After our trip to Madrid for MMS last week, we were back in the office to launch Push Notification Ads and do follow ups. Speaking of follow ups, do you know the keys to writing good e-mails for them? We’ve got the most important do’s and don’t of a follow up email in this article for you! Oh, and we have a Black Friday bonus too! So read up!
After our visit to the Madrid Mobile Summit last week, we had our hands full (more like our fingers typing furiously) doing follow-ups and getting back on track at the office this week.
Speaking of follow ups… here are some Do’s and Don’ts for them!
When you’ve attended an event like the Madrid Mobile Summit (MMS) and met a ton of awesome people, you’ll want to follow up after the show. Maybe some business was planned at the event or you just want to catch up with the person.
Whatever the reason may be, there are a few Do’s and Don’ts for these types of follow up e-mails that we’ve gathered and attempt to apply ourselves whenever possible. I should probably bookmark this blog post, so I don’t forget them myself.
DO provide specific information about what you’re sending a follow up e-mail about and give it a sense of purpose.
For example, if we reach out to a media buyer we’ve met at an event, we will generally outline that our purpose of sending them a follow-up is to have them purchase our traffic for the offers they’re promoting in some capacity.
DON’T say you’re “just checking in”. It’s not true. You have some type of agenda with your follow up e-mail and this should be conveyed to the person you’re following up with.
DO send a personal e-mail to the people you’ve met at an event. Include something specific you discussed with them. It doesn’t even have to be strictly business-related.
DON’T send the same follow up e-mail to several people you’ve met, unless they were part of a group discussion you’re following up on.
DO keep your follow up e-mails brief and to the point. If you’d like the person to read the entire thing, it shouldn’t take them forever to do so.
DON’T write a book.
DO craft an e-mail subject line that creates urgency, for example by including the word “tomorrow” in there you could significantly improve opening rates. Of course, that only works if you actually want to speak to the person again tomorrow.
It can also be as simple as having no subject for the e-mail at all, because it’s a personal one afterall.
DON’T use the word “quick” in the subject of the e-mail. Be concrete with the numbers, dates and times you use in follow up e-mails.
Our developers never sleep
Now that we’ve got you covered on what to focus on and what to avoid with follow up e-mails, let’s move on to what else is new with PlugRush this week.
Luckily, while we were away, our developers in Norway were hard at work. They launched Push Notification Ads for the publisher side of our traffic network, and are now preparing it for our advertisers as well. So you will be able to buy this traffic very soon. We’re hoping within two weeks.
We ended up so busy that we almost forgot about Black Friday
It’s great we got so much done this week, but we completely forgot it’s Black Friday! Not to worry though, our developers had some energy left in the tank to create a 25% bonus voucher code for all you media buyers, affiliate marketers, and advertisers looking to buy traffic.
You can use it for adult or mainstream traffic; pops, banners or native ads; mobile or desktop. Essentially any traffic you buy from us will allow you to make use of the extra funds added with the 25% bonus! So, if you deposit funds into your account before November 30th, 2018 (which is when the voucher code expires)…