In this helpful guide, we will outline the new ad experience policy by Google and the Coalition for Better Ads, and how it affects you as a PlugRush publisher.
Please note that this is our interpretation of the policy from Google and the Coalition for Better Ads. It is not endorsed or confirmed by them.
Based on [Google's list of Abusive Experiences](https://support.google.com/webtools/answer/7347327 "Abusive Ad Experiences") here and the [Better Ads Standards here](https://www.betterads.org/standards/ "Better Ads Standards"), we have come to the conclusion that the following types of ads would be considered as misleading or abusive by them.
As a PlugRush publisher, we recommend you register your website in Google Web Tools and monitor it under the 'Ad Experience Report' and 'Abusive Experiences' sections [here](https://www.google.com/webmasters/tools/ad-experience-unverified?hl=en "Google Web Tools for Abusive Ad Experiences"). If you receive a notification from Google that you've been marked under their Ad Experience Report or their Abusive Experiences, you should remove infringing ad formats and re-submit your website for review. You can get more instructions on how to do this directly from Google [here](https://support.google.com/webtools/answer/7305902?hl=en "Request Review from Google").
Based on Google's information about [their ad filtering procedure](https://support.google.com/webtools/answer/7308033?hl=en "Google Chrome 64 Ad Filtering"), if your website is labeled as failing by them, you will have 30 days to correct the ad experiences they may deem as misleading or abusive on your website. For most publishers, this will be enough time to make the needed changes before Google actually begins filtering ads. We recommend against proactively submitting your website to Google for review. Please strongly consider waiting until they notify you about a failing status.
If you're worried that pops may cause your website to be flagged as failing by Google, you can disable this ad format at any time under the [websites index of your account](https://admin.plugrush.com/websites "PlugRush Websites Index"). We would encourage you to instead utilize more display ad formats, namely native ads and banners. You can read more about how to do this in our [Publisher Guide](https://www.plugrush.com/guides/how-to-get-started-as-a-publisher "PlugRush Publisher Guide").
In an effort to protect our publishers against penalties from Google, we're developing new ad formats that we interpret to be Google-compliant, and we're also actively rejecting any advertisements submitted to us by advertisers that could be deemed misleading or abusive based on the information we have from Google and the Coalition for Better Ads.
If your website is flagged as failing by Google, please [inform our support team](https://www.plugrush.com/support/live "Support Team") and we'll do our absolute best to assist you in making your site compliant.