You need to make some important choices when setting up your campaigns. This is especially true for your first advertising campaign. To help guide your decisions, you'll want to start with a clear marketing goal in mind. Once you know what you want to achieve with your ad campaign, you'll find it much easier to decide which PlugRush features can help get you where you want to go. Here are some commonly used marketing goals that might work for you:
Typically, you'll create one campaign for each of your business goals or product categories.
The first thing you'll do when you create a new campaign is choose your campaign type (delivery method). These choices determine where your ads can appear, the types of ads you can create, and other settings you can use to customize your ad campaign
To find your campaign type, choose the statement that most closely matches your goal for this campaign:
Campaign type: Mobile Pops
Campaign subtype: If you're a newer advertiser, or you just want to get your campaign set up quickly without a lot of additional options, choose mobile pops delivery method. If you want to take advantage of additional PlugRush features, like targeting your ads to specific sites or pages catering to specific sexual orientations like straight, gay, or shemale, then you can do that with other targeting options.
Campaign type: NativeAds & Banners
Campaign subtype: The complete arsenal of what PlugRush has to offer for ad formats should be utilized in this situation. Other targeting choices like countries, browsers, carriers, etc. will follow after you have selected your mobile or desktop delivery method for your first campaign. Our recommendation: Start with mobile native ads, then test all other mobile ad formats as well. Afterwards go for desktop ad formats.
With the latest release of the advertiser platform, the new traffic estimation tool was born. This is a guiding & forecasting feature to optimize your potential reach and ad-budget. It consists of the following three elements:
Available traffic is independent, whereas estimated traffic and the estimated position of your campaign are key performance indicators (KPI) which will influence each other.
Available traffic is the maximum amount of visitors that a campaign could potentially reach. The available traffic depends on a set of criteria selected by the advertiser. First of all, each delivery method has its own maximum available ad-traffic. For example, desktop pops will generate more available traffic than mobile pops. Other criteria that will narrow down the maximum reach are the following targeting options:
Estimated traffic is the predicted amount of visitors we are expecting to send to your advertising campaign. This KPI is directly related to the estimated position that we will explain below. The estimated traffic is calculated from the average statistics of our ad-platform. Many criteria can influence this key performance indicator. If you choose a delivery method that includes ad-creatives such as desktop or mobile banners, it could be the case that your banner click through rate (CTR) is below the average click through rate and therefore you would receive less traffic. On the other hand, with pops there are no variable KPIs that can be affected by user interaction at the visitor end. Apart from that, the estimated traffic is dependent upon the following criteria:
The estimated position is one of the most important key performance indicators, as it is directly related to the estimated traffic & cost per click set by the advertiser. Therefore the estimated position will influence the ad-budget spend and the amount of visitors your landing page will receive. The highest position you can get is 1.0 which would mean that you are bidding higher than all your competitors and that your ads will be delivered first to the customer. More factors that will influence the competition; and therefore directly the CPC and thus the estimated position:
Where in the world are your customers? Whether they're concentrated in your particular country or speaking a certain language, you can use location and/or language targeting in PlugRush to set where you want the ads in your campaign to show.
Under the 'Countries' tab below the 'Targeting' header, you're able to choose which GEOs you'd like to target. To do so, you just need to:
If you're only able to monetize visitors that speak a certain language, you can additionally use language targeting. Simply select the language(s) you'd like to target under the 'Languages' tab next to the 'Countries' tab. For example, if you're targeting Germany, but you only want English speaking traffic from Germany, you can select Germany under Countries, and at the same time English under Languages.
Depending on the delivery method you chose in the beginning, you will have different additional targeting options.
All desktop advertising campaigns let you choose desktop operating systems and mobile campaigns allow you to choose mobile operating systems.
All desktop ad campaigns let you choose desktop browsers, while mobile campaigns give you the ability to select mobile browsers.
Depending on the country you have chosen above to target, the list of available mobile carriers you can target will automatically update. Once again there is also a “Quick Selection” button, which provides the following targeting options to all mobile advertising campaigns:
Disclaimer: We can’t guarantee 100% accuracy when targeting carriers, as carrier detection is very complex. For 100% accuracy, you should target their IP ranges through our whitelist feature.
Depending on your advertiser's targeting wishes, you can select one or several of the following options:
It's time to think about how much you want to spend on your ad campaign. You'll do this by selecting a:
Let's figure out the options that work best for you.
A CPV bid strategy means you pay only if someone clicks your ad. It is therefore basically the same as cost-per-click (CPC) bidding. In general, the higher your bid and the more relevant your ads, the more likely your ad will show at a higher position on the page.
In the interface, you can see what the highest CPV bid from your competitors is, based on your targeting options. If you want your ads to be shown above your competition's ads, you need to bid slightly more. If you select ìevenly distribution of budgetî you will also see a forecast of daily visitors. If you're just starting a campaign, we recommend you to first bid high so that you get exact traffic numbers and adjust afterwards.
The minimum campaign budget is $5. If you're used to working with a monthly advertising budget, you can calculate the average amount you might budget per day by dividing your monthly budget by 30.4 (the average number of days per month).
In the interface, you just type in the total budget that you wanna spend on this campaign. You can still change it in the campaign overview afterwards.
Only if you have selected to distribute your budget evenly, you can select a daily budget. The minimum daily budget is $5. Depending on the amount, you will see estimated daily visitors and a forecast about how much money you will spend per hour and how many days this campaign will run.
In the interface, you need to choose if you would like to pay the campaign upon save. Also, you can tick the box stating that you would like the campaign to get activated once the administrator approves it.
You can easily select the starting date of the campaign. It's important to note that the starting date really allows the advertiser to choose the hh:mm:ss the campaign should start. Additionally, you may select if you want your campaign to be running all day, just some hours during certain days, during the week from Monday to Friday, or whenever it is best in your opinion. Also, it's possible to use the timezone switcher, so that you can be certain the schedule is correct.
Here you have the opportunity to create a new blacklist for your campaign. Any activated blacklist ensures that the campaign will not receive traffic from websites specified in that blacklist. This is really a great option if the conversion rate on your end is not satisfying. You can make sure to not receive bad quality traffic with a high bounce rate anymore.
Whitelists attached to your campaign ensure that it will only receive traffic from websites specified in those whitelists. This is really a great option, if the conversion rate on your end is satisfying and therefore you only want this specific high converting traffic from sources you choose.
Everybody knows that the possibility of clicking increases with the frequency of an ad being displayed. Therefore we decided to include this awesome feature for our advertisers as well. At the moment you have the possibility to choose from the following options: